Samsung Mobile gave consumers an opportunity to create one-of-a-kind memories for moms and dads on their special days in a two-part projection campaign promoting their Smartphone, the Samsung Galaxy Note. Leading up to the Mother's and Father's Day events, thousands of consumers snapped a photo with the smartphone and added a personalized message using the Touchnote app to create a virtual postcard. Collected postcards were then projected onto iconic landmarks across eight major markets for thousands of families to see!

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