New Balance asked us to create a promo for its classic model 574. To present the all-time bestselling product in a fresh new attitude while promoting its classic status within the sneaker market, we created the first-ever fashion film made for sneakers, under the theme 'Classic meets pop'.

Directed & Edited: Dee Shin
DP: Hyunwoo Nam
Assistant Directors: Jimin Kim, Minwoo Kang, Dongho Kim
Camera Assistants: Dongwoo Films
Video Art: Lumpens
Gaffer: Donghyo Kim
Music: Plastic Kid

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