Is it for real? Or just fantasy? Faction Marketing blurs the lines between fact and fiction. Truth is your eyes aren't playing tricks on you: Lee Norton is the current UK cup stacking champion and this footage has not been enhanced. Lee Norton holds 2 out of the 3 European stack titles (3-6-3 and the cycle), making him the fastest in Europe.Check him out! Could you stack cups this fast? To find out more about Faction Marketing and other key emerging trends, join the Co-commerce Revolution by attending our upcoming Trend Briefing AW2012 - for more information visit here. #TrendsAW12

Special thanks to Lee Norton (and his Mum!) and Mr. Porter.

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