Managing Social Media From Start to Finish

The video covers social media marketing best practices - tips on creating a well managed social media strategy and plan:

1) Defining your social media strategy
2) Mapping your social media universe
3) Identifying the best social networks for your industry
4) Promoting content and launching social media marketing campaigns
5) The relationship between social media and search engine optimization (SEO)
6) Prioritizing and managing social media engagement