Westin Hotel & Resorts introduced consumers in two major airports to the upscale amenities available at their properties through this digital out-of-home advertising campaign developed by Monster Media in partnership with MediaVest and Bartle Bogle Hegarty (BBH). Through gestural interaction, consumers triggered feathers to fall from the top of the digital display as they passed by, instantly capturing their attention. With the touch of a finger, the fast-paced consumer demographic could then select and play multiple captivating videos promoting the elements of well-being at Westin Hotels & Resorts.

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