Part of our senior design project was to brand the Portfolio Show (at the Seattle Central Creative Academy). This digital short was part of the marketing campaign we were planning to launch in tandem with the portfolio website.

Concept:

Interpret - "When seen in the right perspective, things come together."

The task was to invite our audience to engage in the creative processes that our profession is based on. Utilizing the concept of "interpretation", our branding invites and informs participants on the nature of the work being displayed at the show.

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