Stephen was commissioned by the agency The Outfit to devise and direct a portfolio of sponsorship idents for Vitabiotics that will air over the course of a year on Channel 4 during Countdown.

Overall with these idents, the idea was to construct fast-paced visual puzzles that are resolved in the end by a wide 'reveal' shot of each of the brand names - which are interpreted through art direction in each ident. Each ident had a hand-crafted, charming feel in keeping with the family focus of the mainline Vitabiotics brand.

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