An explanatory video I directed, filmed in one shot, using one (and a half...) cardboard box. Enjoy!

Shaked & Baked by: Baumann Ber Rivnay/ Saatchi& Saatchi Advertising, Tel-Aviv
Concept & Direction: Shushu E. Spanier
Art : Studio Darom (Jantien Roozenburg & Li Levi)
Writers: Yossi Lubaton, Dorit Gvili, Nadav Pressman, Maayan Tirangel,
Gili Sasson & Shushu E. Spanier
Agency CEO: Yossi Lubaton
Executive Creative Director and Deputy CEO: Yoram Levi
Chief Creative Officer: Nadav Pressman
VP Production & Content: Dorit Gvili
Producer: Bosmat Marmarely
DOP: Ofir Kedmi
Off-line Editor: Tom Sofer
Original Music: Ran Shem-Tov & Shiri Hadar - The Sound Makers Productions (thesoundmakers.com)
Sound Editor: Itay Swisa
Hand Models: Liat Samuel & Yogev Sivan
Post Production: Snowball Studios
P.P. Producer: Orit Chlebowski
On-line Editors: Andrey Lutsker & Ariel Levental

Some case studies of campaigns using Integrated Advertising:
vimeo.com/24433439
youtube.com/watch?v=_pXX277TKzw
youtube.com/watch?v=wS1dO8ydngE
youtube.com/watch?v=41DflcblJz8
youtube.com/watch?v=rk_-2APMEEo
youtube.com/watch?v=XNic4wf8AYg
youtube.com/watch?v=E7WVat1z17k
youtube.com/watch?v=NgmLC6jbxfg
youtube.com/watch?v=iCLdyKHxBnQ
youtube.com/watch?v=jt80DBqVYw4
youtube.com/watch?v=fMI3kti0nrY
youtube.com/watch?v=gOOLyUfO1Ag
youtube.com/watch?v=Olw03lRU9UQ
youtube.com/watch?v=XVuAktRkQTE
youtube.com/watch?v=WdklF22ciok

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