Bang were commissioned to develop a TV advert for the product to raise awareness, increase sales and secure greater distribution.
Filmed on locations around Manchester the ad highlighted the potential occasions when Oralyte would be suitable, from sports and outdoor activities to the beach and day trips.
The sales figures rose by over 400% and distribution was secured across all the major supermarket chains and pharmacists. The ad was so successful that it won Sanofi’s prestigious European Marketing Awards – the first for any ad from GB.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?