CASSETTE PLAYA AW10/11 PRESENTATION
FASHION'S FIRST EVER LIVE AUGMENTED REALITY PERFORMANCE.
LONDON FASHION WEEK. SOMERSET HOUSE SUN 21 FEB 2010
'Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality'

AR concept + animation in collaboration with LCF DIGITAL

Video by GRACE LADOJA

Soundtrack features ZOMBY + SEWN LEATHER

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…