Crane.tv presents a fashion film to inaugurate South Korean, London-based designer Eudon Choi's AW 12 collection, now launched exclusively at Selfridges in London. Inspired by the simplicity yet complex detail work on the garments, the film brings together elements from everyday life while merging them with a futuristic vision. The piece was choreographed by contemporary dance choreographer Tim Casson, previously an assistant to Wayne McGregor and part of the Jasmin Vardimon Company, who's visual palette of mechanical hand and arm movements highlight the structure and details of the garments.
eudonchoi.com

Directors:
Craig Bilham
Seyna Van Der Linden

Director of Choreography:
Tim Casson

Concept:
Seyna Van Der Linden

Camera & Editing:
Craig Bilham

Camera Assistants:
Simon Lewis
Ross McClure
Holly Vear

Producer & Stylist:
Angelica Pursley

Music: Seyna Van Der Linden

Models:
Magi Magidn
Tali Leggett @ Bookings Models

Hair & Make-up:
Stella Shim

Stills Photography:
Hayley Benoit

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