Scotmid Cooperative commissioned mediaco-op to produce an animated infographic to explain to the public what membership of Scotmid means and where it can take you. mediaco-op devised the narrative of "From the bag to the boardroom" to highlight how far someone could take their membership journey. mediaco-op worked with Scotmid to develop the script, storyboard and style of the animation. We also worked with the talented designer and animator Jennifer Arnott to devise the Scotmid creatures, and the look and feel of the animation. The final 2 minute film is a first for Scotmid and it is hoped it will promote the benefits of Scotmid membership to a wider audience.

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