Social Media Business Strategy Barack 2.0 - Marketing Innovation

Name: Social Media Business Strategy Barack 2.0 - Marketing Innovation
Uploaded: 2009-06-01T16:03:53+00:00
Duration: 5 min 56 s
Channel: David Bullock
Description: Brent Leary and David Bullock discuss the effective way the Barack Obama 2008 Campaign utilized innovative pay per click (PPC) strategy and online product placement tactics to disseminate their marketing message. These are real world examples of using technology for multichannel message dissemination.

Brent Leary and David Bullock discuss the effective way the Barack Obama 2008 Campaign utilized innovative pay per click (PPC) strategy and online product placement tactics to disseminate their marketing message. These are real world examples of using technology for multichannel message dissemination.