The Tour de Force is a charity cycling event that follows the exact route of the Tour de France a few days ahead of the professionals. Riders who sign up can cycle the whole route or one of a number of carefully selected 'Tour Tasters'.
The brief for the client was to give viewers an insight into what it takes to be a part of this extraordinary event. The pain, the pleasure and the fact that everything is done for you - all you have to do is focus in getting up those hills!
tourdeforce.org.uk
wwmt.org

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