Creature of London had an idea for an avatar-based check-in app that would keep visiting clients occupied for 2-3 minutes each time they arrived the office. Clubhouse Studios (weareclubhouse.com) were asked to bring the initial concept to life as an interactive experience that remained true to the heart of their brand, and given no constraints in doing so.
Creature Greeter starts with a simple shake. Facial recognition pairs a creature to the clients face. Playful reasons for visiting the office (in line with Creature’s tone of voice) are selected each time, and the creature is checked into the building and released around the office.
Digital screens throughout the building allow released creatures to roam free and interact with each other in an environment that matches the local weather and time of day.
To complete the experience, clients receive a tactile takeaway; a ticket receipt representing their check-in. Collect 5 and they can exchange their tickets for a jar of Creature’s home made honey (another symbol of their brand).
The app is created to appear inherently natural, despite the technology involved.
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