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Reducing carbon footprints, being eco-friendly, having organic certification and the marketing of these ideas in the wine industry… how important are they and do consumers really care? How do wineries verify their claims of being biodynamic, organic and good for the planet? What is involved in the certification process of an organic winery and are the regulations consistent throughout all agricultural areas of the globe? How aware are consumers and how easy is it to identify and find environmentally friendly wines? For answers watch Moderator Anthony Gismondi and Facilitator Glenn Sigurdson as they probe industry leaders, researchers and pundits in the search for truth in green wine marketing.
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00:09:27
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  • Uploaded Mon June 01, 2009
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