20 second edit of a commercial for 48, Ireland's first mobile network exclusively for 18 to 22 year olds. We wanted to do something fun, crazy and surreal based on Kyary Pamyu Pamyu's hit song PONPONPON. The commercial was done by Brando in Dublin/Prague and Protos Production, shot in Bratislava in July 2012.

CLIENT
48 Mobile Network
Brand Director, Telefónica Digital: Paul Dervan
Brand Manager, 48: Aoife McGuigan
48months.ie/

AGENCY
Brando Dublin & Prague
brando.ie/
Agency Executive: Darren McGrath
Account Director: Marianna Radosova
Account Manager: Emer Maxwell
Creative Director: Bren O'Flaherty
Art Directors: Jakob Westman & Chelsey O'Connor
Character Designer: Jakob Westman

PRODUCTION
Protos Productions
protos.sk/
Directors: Marika Majorova & Jonas Karasek (Gunpowder)
DOP: Tomas Juricek
Choreographer: Chris Bryan Rone
Illustrations: Aargh, Peter Kostal & Jonas Karasek
Animator: Peter Kostal
Styling: Nina Joklova
Hair: Zoltan Takacs
Make-up: Katarina Kmecova
Producer: Barbara Kipsova

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