Rob Pew talks with BusinessWeek's Bruce Nussbaum about design and innovation as part of corporate strategy at Steelcase. Introduction by Patrick Whitney.

As chairman and past president of Steelcase, Rob has guided a global Fortune 1000 company through many years of organic growth. One of his primary approaches has been to require employees at all levels, from top management down, to understand and apply design methods to problem-solving and innovation. This has helped lead to many successful new product lines, including Turnstone, Nurture, and Workstage.

Bruce Nussbaum is a professor of innovation and design at The New School and an assistant managing editor for BusinessWeek, responsible for coverage of design and innovation. He is founder of the Innovation & Design online channel, founder and editor of IN: Inside Innovation, a quarterly innovation supplement, and blogger on NussbaumOnDesign. He appears weekly online in the video feature “Ask The Innovation Guru.” He is also an essayist and commentator on economic and social issues, and he leads workshops on design and innovation at the World Economic Forum in Davos, Switzerland.

Hosted in partnership with the Chicagoland Chamber of Commerce Foundation, the 2009 Innovation Summit brought together influential innovation experts, business executives, academics and government leaders to discuss innovation and accelerate Chicagoland's development as a globally recognized center for innovation. The summit was a collaboration between Illinois Institute of Technology Institute of Design and InnovateNow, the CCCF's innovation initative.
summit.innovatenow.us