Today we talk with Patrick Hanlon, the author of, "Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future." His book considers brands to be a belief system and walks through the 7 aspects of what he calls the Primal Code for marketing. This primal code is what builds community around a brand and creates loyal followers.

We run through the primal code with Patrick Hanlon and talk a bit about how these marketing and community building principles apply to online video, whether you're trying to build your YouTube channel or trying to sell a product through video marketing.

PATRICK HANLON
Website - thinktopia.com
"Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future" - rseo.co/S2JLdH

QUESTION: What parts of the primal code are missing from your content's community?

SUBSCRIBE FOR OTHER VIDEO TIPS AND NEWS!
youtube.com/subscription_center?add_user=reelseo

SUBSCRIBE TO OUR PODCAST
itunes.apple.com/us/podcast/reelweb-video-guide/id527822483

SUBSCRIBE TO OUR EMAIL LIST!
rseo.co/ReelSEOemail

LET'S CONNECT!
Google+ ► gplus.to/reelseo
Facebook ► facebook.com/reelseo
Twitter ► twitter.com/reelseo
Linkedin ► linkedin.com/today/reelseo.com
ReelSEO ► reelseo.com

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…