Today we talk with Patrick Hanlon, the author of, "Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future." His book considers brands to be a belief system and walks through the 7 aspects of what he calls the Primal Code for marketing. This primal code is what builds community around a brand and creates loyal followers.
We run through the primal code with Patrick Hanlon and talk a bit about how these marketing and community building principles apply to online video, whether you're trying to build your YouTube channel or trying to sell a product through video marketing.
QUESTION: What parts of the primal code are missing from your content's community?
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