Vibrant, bold and proud to be different, those are the values at the heart of this exciting new destination. Greenwich Peninsula is one of the UK's largest regeneration projects, covering 190 acres, nestled on a curve of the River Thames, and anchored by the iconic O2 Arena. It's a new district for London including homes, offices, schools, shops and community facilities.

This brand was designed to be equally exciting and flexible, allowing it to change and adapt as the area and community takes shape.

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