The billion-dollar campaign for pink is about claim center stage.
October marks National Breast Cancer Awareness Month, one of America’s highest-profile and most lucrative public health campaigns. Charities and consumer-product companies raise up to $6 billion a year for breast cancer research, according to the Better Business Bureau.
Yet for all the publicity, little mainstream attention falls to gaping racial divides in diagnoses and deaths from the disease.
Death rates among black women substantially lead other groups, even though doctors more often diagnose white women.
Black women are “most likely to be diagnosed at a later stage,” when breast cancer becomes more deadly, said Susan G. Komen for the Cure executive Kathy Purcell.
Breast cancer is more likely to appear in black women under age 40, according to the nonprofit Komen foundation.
Though men can contract breast cancer, women comprise most patients and survivors. Their stories are critical to fostering awareness and education, Purcell said.
“Having women talk about their experiences is extremely helpful,” said Purcell, who leads the Komen affiliate in Pittsburgh.

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