Premm were delighted to have been involved in creating the 2012 BBC Proms brand for the tenth year. Having created the Proms mark and the illustration for the season we were invited to apply the identity to a number of applications. One of the most interesting was the application of the Proms branding to animated X-track advertising for the London Underground. Using the animated Proms logo and key season highlights, Premm designed and produced a number of versions of the film to be shown in rush-hour slots at key underground stations.

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