The visitor is presented with a kiosk with a magnetic card reader that stands in front of a monolith-like structure. An image with people’s names at various heights on various colored fields is projected on to the monolith. The visitor is encouraged to swipe their purchase card (credit card, ATM cards, etc), the visitor’s name contained on the magnetic stripe of their payment card is parsed and googled. The Positioning or ranking their name vertically on the
monolith’s projection represents the number of hits returned by the Google’s search on the individual’s name. Their name appears on the projection among others visitors who have swiped as well as some higher net worth individuals (celebrities, politicians, artist, and other famous figures which were pre-fed into the system not only as a litmus test for the visitors but also as a reflection of our social condition... who has more Google hits Paris Hilton or William Shakespeare). Thus the visitor can view their Net Worth in respect to others.

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