This is episode # 1 of Future Talks with Gerd Leonhard and Glen Hiemstra, details at: futuretalks.com/2007/10/episode-1-media.html
Gerd and Glen talk about the important Megatrends that are shaping the Future of Media, such as User Generated Content and MeMedia, Globalization, Access versus Ownership, Copyright versus Usage Right, the Digital Natives, the Net Generation and the Aging of the Baby Boomers, the Growth in wireless Broadband and Mobility, Convergence, the Decline of the Hit Culture, the rise of the Ubiquity Paradigm and much more - all in less than 12 minutes!
Megatrends are things that are happening in society, technology, and culture at large that are impacting media. Glen Hiemstra and Gerd Leonhard talk about the important megatrends that are shaping the future of media. They discuss a number of topics, including user generated content and its impact on media, globalization, and access versus ownership. They talk about how availability has gone from scarcity to ubiquity, as well as the impact of changes on both the digital natives and the aging baby boomers. They also talk about what is likely to happen to news and how it will be delivered, and much more.
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