Interactive installation exploring our intimate relationships with the bathroom space. Projected at 1:1 scale, the 10m wide screen is covered with an organic and evolving layer of simulated steam that evaporates in response to visitors movements. Combining 40+ minutes of footage the edit contrasts and playfully links various characters and mini narratives. The piece appears in the interior space of the Roca Barcelona Gallery and at street level interacting with passers by in Lisbon and Madrid. Rituals was proudly awarded a Cannes Gold Lion.
Agency - Tiempo BBDO
Agency Creative & Art Director - Jordi Comas
Prod Co - Boolab
Direction & Script - Paul Freeth
DOP - Marcos Pasquin
Editor - Alba Oriol
Interactive - Cuatic / Natalia Rojas
Grade - Jaume Vidal
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