Refreshing the look of an established Canadian music festival through print and mobile campaigns, Firebelly helped the Saskatchewan Jazz Festival achieve a 60% increase in ticket sales over two years. The bold designs repositioned the festival from a traditional, single-genre jazz festival to an international music festival spanning jazz, blues, funk, pop and world music. Highlighting the diverse musical offerings of the ten day festival appealed to a new and younger audience without alienating jazz enthusiasts.

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