Call to action PSA for Toronto’s YMCA.
Last year we got the opportunity to work with MacLaren McCann/Edge Productions on this animated PSA for Toronto’s YMCA. The concept behind it was to shed some light on the little known support services that the Y offers.
Although we concentrate on work for art and culture organization/projects we were glad to work on this project with a major ad agency because we feel very strongly about efforts to build a healthy community with stable support systems.
Many thanks to the folks at MacLaren Edge Productions for letting us be a part of this.
Credits
Design and Animation: TOGETHER: Words+Pictures for Art & Culture
Ad Agency: MacLaren McCann
Production Company: Edge Productions

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