This company is challenging the big alcohol corporations and their focus on marketing to the youth audience. Aimed at raising awareness and bringing these issues in front of potential funders to back this non-profit's mission.

Filmed in one day, the hard hitting interviews are interspersed with animated graphics and facts that powerfully persuade.

Slow motion footage shot with Sony FS700. Second camera I used was 60D. Lenses: Zeiss CP.2 29mm lens T2.9, Canon EF 100mm, Metabones EF lens adapter.

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