Rick Cohen fell in love with beer when he moved out to California and tasted Sierra Nevada Pale Ale. That love turned into an obsession when he took up homebrewing and started creating his own unique ale. 3 years later and with an overwhelming amount of respect for handcrafted beer, Rick decided it was time to give back to Sierra Nevada by entering in their Beer Camp contest.
If he wins, he'll get to visit their factory in Chico, CA and, alongside 19 other winners, concept and create a one of a kind beer that Sierra Nevada will sell on shelves. When Rick approached me and good friend Danny Castillo to help him make a video for the contest, we had no choice but to say yes. Rick glowed with such a passion for handcrafted work and we thought that was something to be admired.
You can support Rick by voting for him here: sierrabeercamp.com/#/view-entries/
(note: pan through to find his video. the more votes, the closer it is to the front!)
We encourage to share this video! Please add #PICKRICK if you do! Thanks!
Film & Editing: Chris Cromwell, Danny Castillo
Sound: Tasia McIntyre-Bader
Background music: Black Keys - 'Gold On The Ceiling'
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