This company is challenging the big alcohol corporations and their focus on marketing to the youth audience. Aimed at raising awareness and bringing these issues in front of potential funders to back this non-profit's mission, we filmed the hard hitting interviews which are interspersed with animated graphics and facts that powerfully persuade.

Slow motion footage shot using the Sony NEX-FS700. Second camera Canon 60D. Lenses: Zeiss CP.2 29mm T2.9, Canon EF 100mm, Metabones EF lens adapter.

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