Client: Frito-Lay Egypt. (Part of the Pepsi Cola Company.)
Project: Promotional TVC
Proposition: A lot more chips in a pack.
Description: Chipsy was the largest selling brand in Egypt when the competition went strong on promotions. Chipsy decided to have one of it's own. Given the nature of the product and the fact that it was more a leisure based consumption, we had to demonstrate more chips in a pack which could be needed while having fun. The brand ambassador was none other than the most popular movie star in Egypt, Ahmed Sakka.
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