Future Lions 2013 entrant.

How do you market something as unexciting as laundry detergent to 18-25 year olds, who are about to move away to college? By helping them get a full blown college experience, without having to call their parents every day for advice on how to remove the awkward stains that follow.

We're all students at Hyper Island and you can find our portfolios below:
Amina Kesraoui: aminakesraoui.com/
Jonas Linder: kickasscopy.se/
Rasmus Bengtsson: rasmusbengtsson.com/

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