Everyone involved in making this video loves riding bikes! Which is why we were excited to produce this product video for Shimano that would play at Interbike in Vegas. The new product is Dynalast a high-end performance road cycling shoe that is going to change the game in efficiency. This video was shot in Colorado with help from Imagebrew. Big thanks to everyone involved!

Creative Agency: Genesis
Directed by: Olaf Richter & Benjamin Jones
Director Of Photography: Jeffery Garland
Account Manager: Nicole Herbert
Producer: Justin Springer
Editor: Evan Nix
Camera: Steve Roberts, Benjamin Jones
Aerials: Aerial Imaging Productions
Graphics: SPILLT
Sound Design: Dynamite Laser Beam

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