At Social Media Camp last week in New York City, the real-world value of social media was a hot topic for attendees. Questions about ROI (that's return on investment for all you vehemently anti-corporate and possibly broke folks) abounded, and true experts were on hand to answer.

Read the rest at readwriteweb!

12 Likes

  • Ryan Wynia 4 months ago
    Actually, it MAKES Marshall McLuhan's point that the medium is the message. The "message is the message" is never the case because you can never escape a medium. Never.
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