Hotel safety—not a subject to be taken lightly. Typically a combination of demonstrative performance and narration, most safety videos do what they’re supposed to, but they just aren’t overly exciting to watch, so most people don’t bother. A video unwatched, is pointless, no matter how informative it is. Our take on this? Up the visual appeal, give it a little plot (so really, a little life) and dial in the perfect amount of elegance fit for a five-star hotel. Being bang on brand had never looked so…safe!

Client: OCT

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