The highlight of the Reebok Realflex is the 76 strategically sensors which provide tailored protection and performance for the users. We chose these little sensors as the character of the ad. and magnify the sensor as a mask.

In this series of ad., we documented the real time reaction of the public when seeing the athlete stretching her body around the city.
The ad. arouses the viewer’s interest towards the Reebok Realflex and encourage them to search more information about the shoes by themselves.

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