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Civilization is a video installation we created with artist/director Marco Brambilla for the elevators Standard Hotel in NYC. It's comprised of over 400 video clips and it takes elevator passengers on a trip from hell to heaven as they go up or from heaven to hell as they go down. Pictures of the installation and Q&A with Brambilla and Crush is posted here glossyinc.com/civilization.html

Title: Civilization (MEGAPLEX), 2008 By: Marco Brambilla
Client: The Standard Hotel, New York
Editor/Research Assistant: Beau Dickson
Assistant: Swapna Tamhane
Production Company: Crush, Toronto
Representation/Images Courtesy of: Christopher Grimes Gallery, Santa Monica
Marco Brambilla Directorial Representation:
Ebeling Group U.S.A.

Credits

1,361 Likes

  • Austin Shelton 2 months ago
    Good call. I was going say but you beat me to the punch!
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  • Bettina Tizzy 5 months ago
    Drooling over the elevator concept. Interestingly, we had a content creation festival in Second Life last year on this theme. Most of what you show here could have been or HAS been realized in 3D. npirl.blogspot.com/2008/05/virtual-art-show-that-would-not-be.html Put some 3D in your elevator :)
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  • Climenole, LLC 5 months ago
    Very nice, and great choice on Stravinsky's Rite of Spring for the music!
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  • Swany 5 months ago
    epic.
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  • rrier 5 months ago
    wow........
    fantastic visual! nicely done!
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  • Dmitriy Antonov 5 months ago
    This sure is super great.
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  • Dave Sieg 5 months ago
    Awesome! Does it pause if the elevator stops at an intermediate floor on the way up/down?
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  • bryan papierski 5 months ago
    details! nice!
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  • Ryan Gannon 5 months ago
    So cool. It's like a living collage.
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  • Matthew Brown plus 5 months ago
    How much did it cost? There seems to be a lot of copyright licensing involved.
  • Patxi Hastoy 5 months ago
    Lol thought the same I guess designer have access to video databank with a volume fee... I guess
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  • C. Jeff 5 months ago
    Epic Trip.
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  • Charles Huettner 5 months ago
    thats wild
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  • CRUSH plus 5 months ago
    It is an art piece first and foremost. The artist, Marco Brambilla is immensely talented, with a momumntal vision. As much as we brought to the piece it really is Marco's vision. It really is a moving painting rather than a standard video piece. It doesn't pause but it does reverse. The cost? Well, I think it is actually for sale through Marco's gallery in Los Angeles. What it cost to make? It was a labour of love for all involved. it took roughly six months to complete, and had a team at Crush of roughly eight people.
  • Matthew Brown plus 5 months ago
    So you guys didn't go through any licensing fees to use many of those shots? If the hotel is paying for it and there are copyright issues you guys might want to watch out for getting sued. The bigger production companies in Los Angeles are recently getting very trigger happy and looking for anyone to sue over copyright infringement. I'm just pointing that out to your attention in case you guys didn't put thought into that yet. With that concern aside, I think it really is an amazing piece of work. I'd love to go to the Hotel it's going to be installed at to check it out in person. Thanks for sharing! :)
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  • Bill Blomgren plus 5 months ago
    Wow - Incredible work on your and Marco's part... I'm amazed that a hotel would like to refer to the lobby as "hell" however... - "Your room is in second purgatory, room 3005...."
  • B Unis plus 5 months ago
    NYC boutique hotels are like that. Fantastic concept and execution.
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  • Travis Gregory plus 5 months ago
    Did you shoot all of the individual pieces yourselves or is there any stock footage being used? Very, very conceptual. Nice work!
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  • Miguel Ramos 5 months ago
    amazing :D
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  • David Dalmazzo 5 months ago
    I would like to watch it in HD. It's amazing!
  • Patxi Hastoy 5 months ago
    Me too
  • Franck Deron plus 4 months ago
    Yes please!
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  • Lukas Vojir 5 months ago
    It's brilliant indeed... the question of licensing is interesting though as most of the content is actually cut out of hollywood films.. am I right? Do you need to get permission, or is there a rule saying that as long as it's a piece of art and the footage is use in a collage you are free to use it..?
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  • kaspars plus 5 months ago
    tottal awesomeness
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  • Terry Rayment 5 months ago
    God is flexing
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  • bebopdesigner 5 months ago
    Bloody hell! I'm blown away. Thanks for that!
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  • Mageztic Stewdioz 5 months ago
    Great compositions
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  • Feras Khagani 5 months ago
    wowee wow wow wow.

    yeah, make sure you don't get sued. I recognized maybe fifty different movies in there.
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  • Feras Khagani 5 months ago
    I would imagine since you're really sampling a few seconds rather than entire clips, i don't think you'd run into too much trouble, but it's worth investigating.
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  • misfitsherry 5 months ago
    crush knows what they are doing! :)
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  • Bluesea 5 months ago
    brilliant!
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  • Lee 5 months ago
    It's amazing! 让人感觉很神圣!
  • laing.one 4 months ago
    是啊 我也这么觉得
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  • rickflick 5 months ago
    Wow. Great job guys.
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  • Peter Szekeres 5 months ago
    Perfect! ;)
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  • Seren Wade 5 months ago
    Fantastic!
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  • kevin collins 5 months ago
    I've never seen more comps in one place! very cool.
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  • malcolm man 5 months ago
    some crazy composting. I don't know how you guys are gonna get away with all of those images though...
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  • Chubby Networks 5 months ago
    Purely creative work, a labor of love you say, Brilliant!
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  • London Theatre Blog plus 5 months ago
    It's epic and brilliant. I would love to have seen some intimate moments in the film, where a single detail is pulled out before receding back into this sprawling mass.
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  • Manuel Drexl 5 months ago
    amazing..and there's the marshmallowman too!
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  • Nikio 5 months ago
    WOWOWOWOWW!!! This is epic indeed! This is what Lawrence Lessing is promoting in his book Remix.

    It is simply stunning what you did. Beauty is in the details!
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  • Tenzin Butsang 5 months ago
    woah, this really puts the end of the world in perspective.
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  • Wiland Pinsdorf plus 5 months ago
    Wow! It looks like a DJ mixing and sampling work, but with images.
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  • Best samsara I've ever seen ! Bravo ! Bien vu !
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  • Seri Benazzi 5 months ago
    A delightful Bosch casting of extant images creating a fascinating experience of beauty. As Gaudi stated, "originality goes back to origins." As for for licensing, I cannot care as much as others in view of such beauty. Send me to jail for watching, but just let me watch it again in my cell.
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  • Chas B 5 months ago
    I have never done acid but I'm guessing that this is what it would be like. great job people.

    Oh and the music perfect choice
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  • ailatanotos plus 5 months ago
    OMG!!

    I had a very good dream whatching this beauty.

    Thanks.
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  • Lin Lin 5 months ago
    fantastic!
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  • meltingman 5 months ago
    Whoooooo c'est superbe.. merci pour ce beau délire :-)

    Thank you :-)
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  • Ethnomite Pux 5 months ago
    would like to see on a big screen ... the colours look wonderful.
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  • FX Films plus 5 months ago
    completely mesmerising, amazing, beautiful....oh but your poor PC/Mac, having to cope with that complex composition!!
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  • Jim Helton plus 5 months ago
    Awesome! I would also like to see it on a big screen to see all the details.
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  • Feles Dániel 5 months ago
    Wow!
    I can't belive my eyes!
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  • johance quijada 5 months ago
    wow very interesting!!!

    flickr.com/photos/johancequijada/
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  • Harry Juselius plus 5 months ago
    Wow...great ..what a brilliant idea and exellent performance with good music choice... well done....give us more....hj.
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  • Juan Pablo Bouza 5 months ago
    This is so inspiring!! Thanks a lot and keep it up!
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  • Brandon Ray plus 5 months ago
    Feels like Bosch meets Wizard of Oz brought to life with the power of advanced video compositing.

    If you sold tickets for this elevator at a theme park, I'd probably ride it all day long!
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  • Helena Bulaja plus 5 months ago
    wow..yes very nice...I can imagine it ina elevator... ; )...what about the guests....did they go through catharsis if they sleep on upper mid floors....must be a strange feeling going down the Hell every day and back to the Haven Room...like the work, but must be a strange feeling.....I am curious to know what the ordinary guest feels about this...
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  • rebecca 5 months ago
    WOW!!!! AWSOME!!!!

    that was like a party for my eyes!!!!!!

    :D
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  • maggot 5 months ago
    bombastic! its the first moving painting i saw.. something that i always dreamed of, but didnt know before seeing it!!! absolutely breathtaking!!!
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  • yucehunkar 5 months ago
    how can this video made ?. it is like a dream.
    its look like heaven and hell.
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  • Chris Simon plus 5 months ago
    I can see how the music track adds to the drama, but I would love this to be a hotel with an MP3 on random. I reckon if you ran 6 entirely different soundtracks, (including one by Moby and Girltalk) you would get different vision every time, (with the same cuts). That said, WOW. For me it was like having tea with Botticelli at a good Chemical Brothers gig. (Or the kind of client meeting I always wanted). It really seemed like Renaissance Come Back To Life and has a touch of genius in there, I think. Thank you for the entertainment. Oh-Next time in NYC, I will probably ride The Standard elevator..........................ALL DAY.
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  • Bill T. 5 months ago
    Wow! Fabulous piece. Got my attention and held it. Brilliant imagery.
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  • Boreal 5 months ago
    mind blowing.
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  • Ghamal de la Guardia 5 months ago
    Amazing. Epic. Love the God is flexing part!
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  • Rafael Bautista 5 months ago
    Great video. Somehow I kept thinking of Michelangelo's Sistine Chapel. So many stories being told at once.
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  • EzzA 5 months ago
    Very cool!

    What is Michael Jackson doing in Heaven though?! lol
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  • Wonderful! Let us choose Heaven as our eternal home!
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  • Trevor Jacobson 5 months ago
    There was so much going on inside that video I have no real idea what the overall message was supposed to be.

    But the overall product was so trippy I absolutely loved it! Nice work guys!
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  • Zyfddi 5 months ago
    awasome
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  • mike ambs ☂ plus 5 months ago
    That's crazy :) Great job!
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  • Stephen Niebauer staff 5 months ago
    intense
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  • Yoon Shik Kim 5 months ago
    WOW!! Completely eccentric and yet inspiring!! This was excellent!!
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  • Bastian L'arq Olea 5 months ago
    Please, pleade, post the HD version!
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  • Simon Erich 5 months ago
    I'm with everyone else, I think this is a beautiful and visually stunning piece!
    I'm also with the group in wondering how you're dealing with the copyright issues attached with such a work. It really doesn't matter the size, length or effects applied over a clip from a movie, the studio can pursue you for copyright infringement.
    Again, great work... I was surprised to read that you ended up using a Flame to composite everything, I guess it was a little too much for After Effects!
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  • tap tap 5 months ago
    I wish to see it in super high res in public space at night/evening summer time! or in turbine hall in TATE MODERN in London as well...good luck!
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  • La fusa 5 months ago
    Increible
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  • Urge Productions plus 5 months ago
    This is great, even if not in HD.
    Would love to see the installation. New York soon...
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  • Beder 5 months ago
    awesome.
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  • michael walker 5 months ago
    i didnt get what it was at first but now i understand it...really well put together :) enjoyed it too
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  • eslam amin 5 months ago
    WoW what a composition
    that`s great
    WoW
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  • Chris del Moire 5 months ago
    massive.
    someone's been taking acid here.
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  • Carlo 5 months ago
    Awesome.
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  • The Red Paintings plus 5 months ago
    Hey there, would you guys be up for working with a band on music video? i have song i can send to view...Cheers Trash
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  • I like your work, it made me think of the movie Mitropolis. I don't know if you are familiar with it. It is a great film from 1927, Silent Film. There is a scene there where a young and naive prince goes from the top of the earth (heaven, the good place) to the bottom of the earth(hell, ugly place where all the labor and workers are). If you have not seen it, I think you would really enjoy it ;)
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  • aaron hernandez 5 months ago
    wow totally cool
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  • Simone Lagrotteria 5 months ago
    awesome!!! still wonder how you did that
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  • rotov 5 months ago
    Where's Wally?......
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  • Christian Tafur 5 months ago
    Awesome, this would make an awesome screensaver too!!!!
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  • Dancefloor Mayhem 5 months ago
    This is amazing!
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  • Jason Bosch plus 5 months ago
    I am stunned! Absolutely brilliant.
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  • Martin Capatinta 5 months ago
    amazing
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  • Rob Wellens 5 months ago
    Are these all original clips? I'm assuming some are public domain but I'm just curious about the legality of sourcing footage in a collage. It's an inspiring work.
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  • Rob Wellens 5 months ago
    Upon watching it again I saw unmistakable imagery from Ghostbusters, Close Encounters, E.T., Dune, Altered States. There must be some royalty paperwork involved in this.
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  • Daniel Hayek staff 5 months ago
    Saw this in real life yesterday, it is cool.
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  • ioanna vr. 5 months ago
    what a creation!!
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  • Ravin Ramkissoon 5 months ago
    This is the best thing i have ever seen !
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  • David Dunnico 5 months ago
    Great stuff
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