Harley-Davidson wanted to bring their timeless American brand to a new, younger audience. They wanted to create a destination for a new generation of fans to come together and interact. Campfire concepted both The Ridebook and the The Rideline as digital environments to bring the brand to life.
As these fan communities grow, they aim to show how Harley-Davidson owners’ lives are intertwined with the iconic motorcycle company’s past, present and future.
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