SchwartzMSL in San Francisco approached me to design, direct, and animate a 2 minute animation describing the wastes in hospital expenditures, and how GE Healthcare contributes to keeping these costs down. The emphasis is on the problem itself, using a crumpled piece of paper as a symbol for waste, and the informative text buried within the folds and crevices of the paper, revealed and hidden as the ball unfolds. The aim of the animation is to showcase how excess spending is a problem, and GE Healthcare is one voice in how to solve this problem effectively. Thus, "Let's Start a Conversation".
Client: GE Healthcare
Role: Director, Designer, Animator, Co-copywriter
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