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Many identities are designed for static (print) use and then used in interactive environments. The identity of Spoorbeeld is designed using the interactive application as a starting point.Therefore it works much better both online and offline eventually.
Spoorbeeld website at spoorbeeld.nl
Design by lava.nl
English press release: lava.pressdoc.com/33772-lava-creates-visual-identity-and-digital-publication-spoorbeeld
Dutch press release: lava.pressdoc.com/33759-lava-s-identity-ontwerp-en-digitale-publicatie-voor-spoorbeeld