Arry Designs came to us looking for a way to showcase their murphy-style table manufactured in Seattle by local craftsmen. The channels they were targeting included potential retail and wholesaler buyers. We recommended a series of customer testimonials and a 3D animation demo that displays how the table moves and functions to use as a main sales reference video. Arry Designs can currently be found in a number of Seattle interior design boutiques, has been featured on Thrillist.com, and received the Silver A'Design Award and the Excellent Designs Exhibition at the Museum of Outstanding Design in Milan, Italy.

My responsibilities on this project included Producer and Executive Editor.

Additional roles included Martin Rincon as Creative Director, Director of Photography, 3D Animator and 3D Model Artist; Michael Barbaro as Director, Camera Operator and Lighting.

Software: Maxon CINEMA 4D Studio and Adobe Premiere Pro CS6; Camera: RED Scarlet-X

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