Why is it that the media we buy, audiences we reach, and research we fund rarely match? Scott Howe, John Battelle, Tim Cadogan and Jeremy D. Holden discuss the transformation of media and its relationship to marketing data at Advertising Week 2012 in NYC.

Source: dailymotion.com

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…