A Happy Disrespect for the Usual
Every great brand has a mission and vision statement—it’s what guides them. At SPY, we like to think of ours as more of a “special purpose.” We are a collaboration of extraordinary, athletes, designers and inspired people expressing a common delight for the unusual with a purpose of creating unique and innovative products that allow people (especially action sports addicts) to look better and feel better while doing the things that make them feel most alive. What guides us is a Happy Disrespect for the Usual way of looking [at life].
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