PNC Bank wanted to develop an innovative new facility for community engagement and revitalization in Cleveland, Ohio. Rather than design for the community, ESI designed the center with the community, leveraging PNC’s existing partnerships with the city’s cultural, educational, social, and faith-based organizations to begin the conversation with community members.
ESI designed the community center’s physical environment, software/media systems, and the programs that address the community’s interests and concerns. The PNC Fairfax Connection now offers an extensive calendar of workshops centered around technology training for adults and youth, financial empowerment for residents and small business owners, reading readiness for preschoolers, educational enrichment for students, GED- and college prep, and senior citizen projects to preserve community’s rich cultural history.
The Connection celebrated its first year anniversary in October 2013. The center’s one-year record boasted powerful improvements in the community and for PNC’s brand. The social, economic and education programs have helped Fairfax residents improve their lives and surveys performed throughout the community show that the favorability rating of the PNC brand has doubled among people who visited the community center. The PNC Fairfax Connection is a great example of community-corporate partnership where brand and local strength are improved in tandem.
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