For most young technology firms (and those in other industries as well), offering a quality product or service is the price of admission. But how do you go from there to establishing yourself as a company with staying power? In this engaging, candid session, you'll meet local tech entrepreneur Stefan Midford, president and CEO of South49 Solutions. Mr. Midford will share how he used a balanced combination of strategic planning, branding, marketing and PR to bootstrap his small start-up and its flagship workforce management solution, NaturalInsight, into national prominence (and in the process, attracting $1.2 million in Series A financing). Sharing the stage will be two individuals who are playing key roles in the company's success: Jeff Lupisella, principal of the branding firm Vizuäl, whom Mr. Midford hired to overhaul and refine his company's branding and communication arsenal, and Rich Moore, president of a consulting practice that works with emerging growth companies and providers of SaaS solutions, who recently joined the company's Board of Advisors. Tom Weithman, managing director of CIT GAP Funds, who was South49's seed-stage investor will be moderating. This event is a must for any emerging firm looking for breakthrough insights and strategic tips.

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