This is the video that gave birth to SMILE as we know it. We found it out and realised that we hadn't put it on Vimeo.
What's it all about? Living in a large city, we see a lot of miserable looking people. We set out to make a small change in an otherwise routine day.
The change: Re-brand the city by sticking bright yellow stickers telling people to smile all over the city of Birmingham.
The result: Lots of smiling citizens!
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