Abu Dhabi Through Your Eyes reflects something personal, emotional and subjective.
Concept: DISCOVER / PERSPECTIVE / LIGHT
What we see is subjective to who we are
Our goal was to concentrate on the relationship between the viewer and what he/she was looking at. So we made it a personal, emotion, subjective, and poetic atmosphere whereby each viewer will see something different, using a large mirror facing another large projection of a VJ mix of imagery representing the art of the awards interlaced with textures and colors (making it a type of abstract collage).
The pre-function consisted of lit boxes resembling the Dark room where we view the negatives, and the post function gallery area presented the winning images of the competition surrounded by a live musical band from the Emirates.
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