SONY SMART AS… ANIMATION
We recently created 4 intro movies for “Smart As…”, the newest game for PlayStation VITA from Sony XDEV Studio Europe created in collaboration with the experienced British developer, Climax Studios Ltd.
Smart As… is an exciting new Brain Training game for the PlayStation Vita that is full of social and connected features taking the genre to an entirely new level and enabling you to prove to friends, family, neighbours, your city, country, continent or indeed the entire world that you are the smartest brain on the block!
Naturally, Smart As… is packed with original puzzle games that use the innovative PlayStation Vita touch and tilt controls and even augmented reality to test your brain matter in four areas; Logic, Arithmetic, Language and Observation. Each of the intro videos concentrates on one of those areas.
We took a slightly old school approach to the creative brief… taking inspiration from ClayMation, The Red and Blue 1980s Milky way adverts, and a touch of Looney Tunes influence across the board, in particular Road Runner and Wile E. Coyote! All while keeping the crisp and slick presentation of the game in mind. The game itself is more addictive than chocolate flavoured crisps and the beta build has been nearly worn out in our studio so we recommend you give it a go as soon as possible!
Sony XDEV Studio Europe’s comment:
“Mi’s involvement on Smart As… was massively beneficial to the finished game. By the end of the initial briefing we were confident they understood the look and feel of the game and what we were looking for. Adam and the team immediately came back to us with an original and exciting brief that injected personality and really nailed the competitive aspect of the game. Mi delivered to budget and schedule while also happily working with ourselves and the development team to iterate and improve every possible aspect until we were all absolutely satisfied that the intros matched the high quality level of the game itself.
I would absolutely work with Mi again on future projects and am more than happy to recommend them as a cost effective, quality driven out source solution for all of your video production needs.”
Producer, XDev Studio Europe
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