With a global ad campaign already in place to pique curiosity about Bon Hiver Freebase Binding System's revolutionary technology, [ 2 one 5 ] Creative art directed and edited a video showing the brand's team of riders on the mountain, making a product that had not yet hit the market spark immediate interest. Shot over the summer at Mt. Hood, Oregon, the video showcases the product in action, giving potential consumers a sense of trust in the all-new snowboard binding. Coupled with helicopter footage, the quick cuts and effective editing of [ 2 one 5 ] Creative drew viewers into the video and kept their interest throughout, leading to strong belief in the product and its benefits.

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