Jef Wong Group Head of Design, Designworks (designworks.co.nz/) and Hudson Smales who was Head of the Design House at Air New Zealand (airnewzealand.co.nz/) during design process took us through the story behind the Air New Zealand Wordmark Development, presented at the September 2012 CreativeMornings Auckland.

Generously hosted at the Air NZ auditorium, in partnership with Air NZ Design department, with coffee kindly provided by the wonderful Coffee Supreme crew.

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CreativeMornings is a monthly breakfast lecture series for creative types. Each event is free of charge, and includes a 20 minute talk, plus coffee! You can currently join us at various chapters around the world including New York, Zurich, Los Angeles, San Francisco, Chicago, London, Berlin, and now Auckland, New Zealand (creativemornings.com)

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